Nikita Kurennov
Nikita Kurennov
Senior UX Writer & Creative Lead
Senior UX Writer & Creative Lead
Value must be given in a way that allows it to be received.
This is my core working principle.
A great product builds a dialogue and knows how to listen.
My goal is to reveal the brand’s character by blending logic, empathy, and creative vision — forging a connection that transforms a utility into a trusted partner.
Value must be given in a way that allows it to be received. This is my core working principle.
A great product builds a dialogue and knows how to listen. My goal is to reveal the brand’s character by blending logic, empathy, and creative vision — forging a connection that transforms a utility into a trusted partner.
Clients
Clients
For ambitious startups and global corporations.
Creating digital products that breathe.
For ambitious startups and global corporations.
Creating digital products that breathe.
Selected Works
Selected Works
Project Archive
FinTech / Web3 / B2B
Polymorphic Capital ↗ — Web3 Copywriting (EN) 🏆 Best on Behance
Shaffra ↗ — UX Structure & Copywriting (EN)
Who is Guilty? ↗ — Tone of Voice & Bilingual UX Copy 🏆 Webby Shortlist, Best on Behance
Hubarch ↗ — UX Structure & Bilingual Copy (RU/EN)
Kingwood ↗ — Catalog Structure & UX Copywriting
Wallester — Video Scriptwriting & SMM Copywriting (EN)
VK Prostor Studio ↗ — Product UX & Copywriting
A-sens ↗ — UX Structure & Bilingual Copy (RU/EN) 🏆 Design Award
Alinom ↗ — UX Structure & Copywriting (EN)
Understand ↗ — UX Structure & B2B Copywriting (EN)
Easy Digital Agency ↗ — UX Structure & B2B Copywriting
Innotech (AIR) — Creative Concept & Video Scriptwriting
Artik Agency ↗ — Tone of Voice & B2B Copywriting
Real Estate / PropTech
Caspian Dream Liner ↗ — UX Structure & Bilingual Copy (RU/EN)
F-375 (Башня Федерация) ↗ — UX Structure & Bilingual Copy (RU/EN)
Level Group ↗ — Tone of Voice & SMM Copywriting
Samolet (SMLT) ↗ — Merch Creative Concept
R4S (Малая Бронная 15) — UX Copywriting
Alia (Asterus) — Tone of Voice & Video Concept
Smart Commerce ↗ — UX Structure & Copywriting
Yardo ↗ — UX Structure & Copywriting
Волжский парк — UX Structure & Copywriting
Факт — UX Structure & Copywriting
Lifestyle / Fashion / Retail
VK × Russian Museum ↗ — AR Quest & Narrative Design
Фестиваль Малевич ↗ — UX Structure, Copywriting & SMM
Sunbel ↗ — UX Structure, Creative Concept & Copywriting
Katch Fashion ↗ — Tone of Voice & E-commerce Copywriting
Yandex Music — Brand Identity Concept
Actibo ↗ — UX Structure, Creative Concept & Copywriting
Termit (Спортмастер) — Product Copywriting & Localization (RU/EN)
Kindly ↗ — Naming & Brand Identity Concept
Understand Festival ↗ — Website Structure & Copywriting (EN)
Mareven ↗ — UX Copywriting
Goldben — UX Structure, Creative Concept & Copywriting
Project Archive
FinTech / Web3 / B2B
Polymorphic Capital ↗ — Web3 Copywriting (EN)
🏆 Best on Behance
Shaffra ↗ — UX Structure & Copywriting (EN)
Who is Guilty? ↗ — Tone of Voice & Bilingual UX Copy
🏆 Webby Shortlist, Best on Behance
Hubarch ↗ — UX Structure & Bilingual Copy (RU/EN)
Kingwood ↗ — Catalog Structure & UX Copywriting
Wallester — Video Scriptwriting & SMM Copywriting (EN)
VK Prostor Studio ↗ — Product UX & Copywriting
A-sens ↗ — UX Structure & Bilingual Copy (RU/EN)
🏆 Design Award
Alinom ↗ — UX Structure & Copywriting (EN)
Understand ↗ — UX Structure & B2B Copywriting (EN)
Easy Digital Agency ↗ — UX Structure & B2B Copy
Innotech (AIR) — Creative Concept & Video Scriptwriting
Artik Agency ↗ — Tone of Voice & B2B Copywriting
Real Estate / PropTech
Caspian Dream Liner ↗ — UX Structure & Bilingual Copy (RU/EN)
F-375 (Башня Федерация) ↗ — UX Structure & Bilingual Copy (RU/EN)
Level Group ↗ — Tone of Voice & SMM Copywriting
Samolet (SMLT) ↗ — Merch Creative Concept
R4S (Малая Бронная 15) — UX Copywriting
Alia (Asterus) — Tone of Voice & Video Concept
Smart Commerce ↗ — UX Structure & Copywriting
Yardo ↗ — UX Structure & Copywriting
Волжский парк — UX Structure & Copywriting
Факт — UX Structure & Copywriting
Lifestyle / Fashion / Retail
VK × Russian Museum ↗ — AR Quest & Narrative Design
Фестиваль Малевич ↗ — UX Structure, Copy & SMM
Sunbel ↗ — UX Structure, Creative Concept & Copy
Katch Fashion ↗ — Tone of Voice & E-commerce Copy
Yandex Music — Brand Identity Concept
Actibo ↗ — UX Structure, Creative Concept & Copy
Termit (Спортмастер) — Product Copywriting & Localization (RU/EN)
Kindly ↗ — Naming & Brand Identity Concept
Understand Festival ↗ — Website Structure & Copy (EN)
Mareven ↗ — UX Copy
Goldben — UX Structure, Creative Concept & Copy
Focus & Experience
Focus
Experience
Years in digital.
Designing complex interface logic and writing
product copy in two languages (RU/EN).
Projects managed for UX consistency.
Translating business requirements into working
structure, logic, and copy.
Brands created from scratch:
developing creative concepts, naming,
and messaging architecture.
Expertise
UX & Product Writing
Microcopy, interface and onboarding copy, system messages, and error states.
UX-Architecture & Content Strategy
Designing navigation logic, digital product structures, and user journey (CJM) mapping.
Tone of Voice & Guidelines
Creating verbal identity standards and editorial policies. Ensuring consistent brand messaging across all touchpoints (RU/EN).
Conversational UX & AI
Flow design for chatbots and voice assistants. Adapting LLMs to specific brand personas and prototyping interfaces.
Creative & Production
Conceptualizing marketing campaigns, naming, scriptwriting, and end-to-end video art direction.
Toolkit
Expertise
UX & Product Writing
Microcopy, interface and onboarding copy, system messages, and error states.
UX-Architecture & Content Strategy
Designing navigation logic, digital product structures, and user journey (CJM) mapping.
Tone of Voice & Guidelines
Creating verbal identity standards and editorial policies. Ensuring consistent brand messaging across all touchpoints (RU/EN).
Conversational UX & AI
Flow design for chatbots and voice assistants.
Adapting LLMs to specific brand personas and prototyping interfaces.
Creative & Production
Conceptualizing marketing campaigns, naming, scriptwriting, and end-to-end video art direction.
Toolkit
About me↗
About me
I entered IT not from classical design, but from film sets. Directing projects taught me the golden rule: like a great movie, an interface doesn't force a path — it guides attention invisibly, creating genuine engagement from the first second.
I combine an engineering background, creative vision, and AI pipelines to design that exact kind of immersive user experience.
Read more
I entered IT not from classical design, but from film sets. Directing projects taught me the golden rule: like a great movie, an interface doesn't force a path—it guides attention invisibly, creating genuine engagement from the first second.
I combine an engineering background, creative vision, and AI pipelines to design that exact kind of immersive user experience.
About me↗
About me
I entered IT not from classical design, but from film sets. Directing projects taught me the golden rule: like a great movie, an interface doesn't force a path — it guides attention invisibly, creating genuine engagement from the first second.
I combine an engineering background, creative vision, and AI pipelines to design that exact kind of immersive user experience.
Read more
I entered IT not from classical design, but from film sets. Directing projects taught me the golden rule: like a great movie, an interface doesn't force a path—it guides attention invisibly, creating genuine engagement from the first second.
I combine an engineering background, creative vision, and AI pipelines to design that exact kind of immersive user experience.