VK Prostor connects tens of thousands of creators and businesses of all sizes, from local entrepreneurs to major brands like Ozon and Самокат. These segments have fundamentally different pain points and user behaviors.
The primary task was designing a landing page that acts as an intelligent entry filter. This required translating the marketplace's complex features — including secure transactions, rating systems, and a portfolio builder — into an intuitive interface without overwhelming users with unnecessary details.
Focus Over Noise
Adaptive Tone of Voice
The platform demanded distinct tones of voice for each audience. For creative professionals, the tone was supportive and inspiring, motivating them to develop visual literacy and build their portfolios.
Conversely, communication with businesses shifted toward pragmatism, metrics, and process transparency. The only unifying element was the native, friendly style characteristic of the entire VK ecosystem.
Scale & Efficiency
Clear onboarding and a meticulous structure helped the platform quickly achieve the critical mass of active users needed to launch its internal economy.
The results:
🍒 35,000+ creators and 12,000+ clients joined the platform.
🍒 6 hours — the average time to find a matching professional, driven by a transparent filtering and rating system.
🍒 The product successfully evolved into a full-scale marketplace, facilitating daily design and video production transactions.