My shift to UX began in EdTech, where content tasks organically evolved into interaction design. Today, I integrate LLMs into my daily workflow to automate routine execution, freeing up time to focus on what matters most: content architecture and designing a genuine dialogue between brands and users.

In my spare time, I build my own B2C music social discovery app. Developing a product from the ground up keeps my product sense sharp, forcing me to think in terms of retention metrics, user acquisition, and rapid hypothesis testing.

To step away from digital systems, I create abstract paintings. It is a purely analog process where I feel timeless — just a blank canvas and a search for something that cannot yet be generated by an algorithm.

If my perspective resonates with you and you’d like to discuss collaboration, product challenges, or creative ideas — I’m always open to a conversation.